A letter from the founder + CEO of Fruitful Fertility Full transparency: I have been putting off writing this blog post for two months…casually moving it from one week’s to do list to the next (along with “Schedule dentist appointment”). Each time I move it, this sinking feeling of fear…

How I learned which coffee meetings to take, which panels to speak on and how to politely, yet definitively, say no (and not feel badly). To be a professional in today’s hyper-connected, over-networked world means one thing: LOTS of LinkedIn requests to “pick your brain.” (Sidebar: That expression has always rubbed me the wrong way…and not just because “pick your brain” sounds like I’m about to be mauled in a zombie apocalypse movie. The expression…

The thing about starting your own company is that in the early days, it can feel like a personal extension of yourself. Because you’re the one writing the emails, posting to social media and creating pitch decks, your voice is oftentimes synonymous with the voice of the company. …

If it feels as though there’s been a lot of chatter around improving maternal healthcare lately, you’re not imagining it. The maternal and women’s care market is estimated to grow to $50B by 2025. By those standards, it’s not just hot. It’s a damn inferno. As a founder in the…

Now that Fruitful has been up and running for 2 years (which: WHAT THE WHAT? Time, you crazy), I’ve had the privilege of meeting and talking to dozens of startup-savvy folks. From like-minded quirky visioneers to Excel-obsessed investors, I’ve had so many people share their thoughts on what it takes…

Babies and entrepreneurs go together like peanut butter and caviar. Which is to say…they don’t really go together at all. I launched Fruitful Fertility in the spring of 2017, before I was pregnant and TBH before I thought I’d ever be a mom. My husband and I struggled with infertility…

Imagine you’re going to get your hair cut… You sit down in the chair and the hairstylist puts that black cape on you. They smile, run their fingers through your hair and ask what kind of cut you want. Now imagine you have a pretty clear idea…hell, let’s pretend you…

I’ve been blessed with an exciting, challenging career in the world of advertising, brand building, digital marketing and (most recently) entrepreneurship. From creating TV commercials to starting my own company, I’ve had the honor of working with some truly talented, inspiring people on some incredible projects. …

When it comes to vulnerability, I’m by no means shy. I’m far more comfortable crying over a glass of wine with a complete stranger than I am small talking in an elevator. But while opening up in one-on-one situations comes fairly naturally to me, getting up in front of a…